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  • JET | Re-Energizing an Industrial Brand Online
  • WILTON BASH | Helping great brands break on through
For The Past 35 Years,
Dorn Marketing has been partnering with clients in a broad range of arenas to help build brands, campaigns and bottom lines. Take a look around to see how partnering with Dorn Marketing can help your business.
Dorn Marketing Location
43 N. Bennett Street, Geneva, Illinois 60134

Located in the Western Suburbs, Dorn has been in the Chicago area since 1976. Servicing local clients as well as national brands that stretch across the U.S., Dorn will work with you no matter where you’re located.

What We Do

At Dorn, we are a full-service marketing agency. We have experience in every aspect of the marketing process, and our deep levels of involvement as a valued partner with the brands for which we work keeps us focused on driving results for our clients. Learn more about some of our specific areas of expertise:

Brand Strategy Technology Implementation Account Management Creative DirectionVideo & Photography ImplementationPR & Media Management
What We Do
Brand Strategy
Dorn feels that the foundation for any brand is a well-integrated and scalable branding strategy. Heavily rooted in research, the Dorn team goes deep to uncover the valuable insights about brands and works to formulate a core selling idea on which all future branding efforts are based. Behind every strong brand is a solid brand strategy.
Technology Implementation
In an age where digital communication is moving as quickly as ever before, we at Dorn feel the only way to level the playing field for our clients is by leveraging new technology. With a talented staff of developers on our team, we’re able to leverage powerful solutions to augment the marketing efforts of our brands.
Account Management
Our success is greatly determined by our ability to work closely with and understand the needs of our clients. If a full-service relationship is something you’ve been in search of, give Dorn a call!
Brand Strategy
As a core selling idea for a brand develops and different pieces are set in place to ensure that brands get to a desired result, the need for a consistent creative vision takes on paramount importance. The creative team at Dorn assumes the roles of driver and curator for our brands. We work to make sure brands convey strong, consistent messaging throughout each piece of branded work that hits the street.
Technology Implementation
Dorn has an experienced team of creative individuals that are passionate about video and photography. Using strong visuals to help augment our branding efforts, Dorn has the resources to help present our brands to make lasting impressions. From the storyboard, through the cutting room floor, to the end user, Dorn will make sure customers won’t soon forget your brand’s message.
PR & Media Management
PR & Media Management
As messaging is being crafted and produced, the Dorn team is always working to make sure that the right people are seeing this messaging at the right time. From buying media, to managing social media presences, Dorn does what it takes to make sure brand messages are seen and fully leveraged.
Who We Work With
With a client list that now spans five decades, Dorn has experience in many industries.
Industrial Associations Consumer Products
Most recently our efforts have been more highly concentrated on promoting the efforts of industrial manufacturers, associations and producers of consumer products. Take a further look into our creative portfolio to see more examples of work we’ve done.
Creative Portfolio
The Dorn team takes great pride in producing top-notch work. Take a look at some of the work we’ve done that we’re especially proud of.
Wilton BASH SledgeHammer
Wilton Tools launched a new line of unbreakable sledgehammers. The creative team at Dorn worked closely with the product managers at Wilton to create the B.A.S.H. B.A.S.H presented the sledgehammer as one badass tool. A SWAT team image was created, and helped frame a brash style of presenting the product that transferred into every piece of collateral associated with its launch.
Tactics Used
Marketing Strategy
Creative Direction
Video Production
3-D Animation
Photography
Logo Design
Copywriting
Website Development
Powermatic Onyx
Powermatic Tools launched an anniversary campaign to celebrate 90 years in business. Along with it the Dorn team worked closely with their product development team to bring a limited edition line of tools to market to commemorate the momentous occasion.
Tactics Used
Creative Direction
Logo Design
Video Production
Photography
Print Media Coordination
Sweepstakes Development
Website Development
Analytics and Measurement
Panther Vision
Panther Vision, LLC wanted to give a fresh new look to its flagship product, the PowerCap. The Dorn team presented a new “Your Life, Your Adventure, Your Cap” program theme to target wholesale customers. The program helped boost sales and ensured that Panther Vision held on to their position as a market leader in their category.
Tactics Used
Marketing Strategy
Creative Direction
Photography
Logo Development
Print Collateral Development
Tradeshow Collateral Development
Package Design
Website Development
Who We Are

At the core, Dorn Marketing is a team of dedicated professionals committed to the success of the brands we represent. We work for our clients and with our clients, to drive results and bottom line sales for the brands on which we work.

Dorn Marketing Team The Brand-Up Process

Familiarize yourself with the people that make up our team and process that drives the work that we do.

The Dorn Marketing Team
Led by second-generation owners, James and Elizabeth Dorn, the agency has evolved over the last 35 years. The team shown below represents many of the key agency contributors. Please feel free to contact any one of us by clicking the email envelope next to the thumbnail image.
James Dorn | President
James Dorn
President
Elizabeth Dorn | Vice President
Elizabeth Dorn
Vice President
Dan Roglin | Senior Vice President, Strategy and Insights
Dan Roglin
SVP, Strategy & Insights
Jack Rohan | Senior Strategist
Jack Rohan
Senior Strategist
Matt Troy | Marketing Strategist
Matt Troy
Senior Strategist
Jim Perdue | Marketing Strategist
Jim Perdue
Marketing Strategist
Rachel Pankow | Senior Account Manager
Rachel Pankow
Senior Account Manager
Jason Rader | Senior Account Manager
Jason Rader
Senior Account Manager
Kathy Williams | Senior Account Manager
Kathy Williams
Senior Account Manager
Kerrie Martin | Online Marketing Manager
Kerrie Martin
Online Marketing Manager
Sarah Sikorski | Account Coordinator
Sarah Sikorski
Account Coordinator
Katherine Frankenthal | Marketing Coordinator
Katherine Frankenthal
Marketing Coordinator
Joe Caruso | Creative Director
Joe Caruso
Creative Director
James Sudeikis | Senior Designer Photographer
James Sudeikis
Sr. Designer | Photographer
Neil Ruffolo | Director of Digital Marketing
Neil Ruffolo
Dir. of Digital Marketing
Aaron Roecker | Demand Generation Specialist
Aaron Roecker
Demand Generation Spc.
John Minorini | Director of Technology
John Minorini
Director of Technology
Ray Rodriguez | Sr. Application Developer
Ray Rodriguez
Sr. Application Developer
Jordan Kolbaba | Front End Developer
Jordan Kolbaba
Front End Developer
The Brand-Up Process
Behind all of the work that comes out of the offices of Dorn Marketing is a belief in a step-by-step branding methodology that we like to call The Brand Up™ Process.
Creative Solutions
Grounded by a core selling idea, our creative team works closely with our clients to provide unique creative solutions to support their brands and products.
Marketing Strategy
The Brand Up™ Process starts with extensive marketing research to help guide our team to coming to a core selling idea. Upon the realization of this idea, we create a platform on which all further branding activities are based.