There is both an art and a science behind THE IMPACT OF DORN. The successes of our impact are direct results of a versatile approach to the marketing and creative process. This approach, which we developed to effectively address the goals of our clients in all industries, incorporates these procedures:

Homework
A thorough analysis of all internal and external issues facing our client that have potential impact on strategy formulation.

Insight
A comprehensive "starting point" incorporating the analysis and positioning exercises provides the backbone for an integrated plan.

Execution
The action plan with the appropriate mix of tactics that will have a maximum impact on specific audiences.

Measurement
Monitoring program results through research, data and studies to determine effectiveness and future steps.