Loading...
Clients 2018-08-02T18:12:04+00:00

Clients we empower

Typical client profile

Go-to-market path

We work with manufacturers that sell direct, through distribution or a combination of both.

Distribution

MFG > Distributor > End User

Direct

MFG > End User

Hybrid

MFG > End User
MFG > Distributor > End User

Key characteristics

Product Offering

Tools, equipment, machinery, commodities, systems, capital equipment

Channel

Distributors, wholesale, buying groups, eCommerce

Markets

Industrial, MRO, automotive, construction, food processing, military, government, energy

Sales Force

Direct, sales agencies, distributor sales reps

Annual Revenue

$50M – $300M in annual revenue for the organization or business unit

Selling Environment

Range from reordering products to complex solutions involving numerous decision makers

Geography

National and international

Engagement Scope

Our minimum engagement is $25K with most clients ranging from $240K – $600K annually

Challenges we help manufacturing leaders overcome

Leadership

  • Establish a vision for sustainable growth
  • Align the efforts of product, marketing and sales teams to elevate customer value
  • Create meaningful competitive differentiation
  • Rally the workforce to deliver on your meaningful competitive differentiation
  • Break down organization silos
  • Post M&A brand and go-to-market strategies

Product

  • Maximize adoption of new product introductions
  • Reinforce market-back voice of customer product development
  • Drive pricing strategies for top- and bottom-line growth
  • Rationalize product offering to fuel innovation investment
  • Expand share of shop offering and adoption

Marketing

  • Quantify marketing spend with revenue attribution
  • Develop market sizing and segmentation strategies
  • Build market demand
  • Modernize digital infrastructure
  • Deploy account-based marketing strategies and processes
  • Cultivate thought leadership content and behavior
  • Maximize effectiveness of events

Sales

  • Enable direct/indirect sales experts to effectively close opportunities
  • Weaponize organizational value to specific channels
  • Manage lifetime customer value and engagement
  • Build a common fact base of buyer insights and personas
  • Transition to a proactive state of engagement
  • Determine an effective use of sales promotion
  • Optimize lead management process and procedures

See Examples of Growth at Work

A market-back perspective reveals new growth and customer value creation opportunity…

Read the Case Study

How an innovative approach to launching innovation drives price premiums…

Read the Case Study

Let’s Talk Growth

We arm manufacturing leaders with strategies to thrive in today’s modern landscape. Let’s talk about aligning your team to reach new levels of performance.

Contact Us